Why You Should Download WhatsApp Business for Your Company
WhatsApp is the most popular messaging app in the world, with more than 2 billion users across the globe. It is a powerful tool for communication, not only for personal use, but also for business purposes. If you are a business owner, you should consider downloading WhatsApp Business, a tool that allows you to have a professional presence on WhatsApp, communicate more efficiently with your customers, and grow your business.
In this article, we will explain what WhatsApp Business is, how it works, how to download and set up it for your company, and how to use it to engage with your customers and drive business outcomes. We will also answer some frequently asked questions about WhatsApp Business at the end of the article.
What is WhatsApp Business and How Does It Work?
WhatsApp Business is a tool for companies to engage with customers over the platform. It is built on top of WhatsApp Messenger and includes all the features that you rely on, such as multimedia, free calls, free international messaging, group chat, offline messages, and much more.
There are two ways to use WhatsApp Business: WhatsApp Business App and WhatsApp Business Platform.
WhatsApp Business App vs WhatsApp Business Platform
The app is for small businesses who personally manage conversations with customers. To get started with the app, download it from the Google Play Store and create a profile for your business. You can also list some or all your products and services in a catalog to showcase them to your customers right there in the app.
The platform is for medium to large businesses who communicate with customers at scale through programmatic access. You can use the platform to send automated messages, notifications, confirmations, reminders, and more to your customers. You can also integrate WhatsApp with your existing CRM, chatbot, or other software solutions. To get started with the platform, you need to apply for access through an official business solution provider.
WhatsApp Business Features and Benefits
WhatsApp Business offers many features and benefits that can help you improve visibility, automate communication, and keep your workflow organized. Some of them are:
- Business profile: You can create a profile for your business that includes your logo or image, website URL, address, contact information, and a short description of what you do. This helps your customers find valuable information about your business and trust you more.
- Business messaging tools: You can use various tools to make your communication more efficient and effective. For example, you can use away messages to indicate when you are unavailable or greeting messages to welcome your customers when they first message you. You can also use quick replies to save and reuse frequently sent messages.
- Landline/fixed number support: You can use WhatsApp Business with a landline or fixed phone number and your customers can message you on that number. During verification, select the “Call me” option to receive the code over a phone call.
- Run both WhatsApp Messenger and WhatsApp Business: You can use both WhatsApp Business and WhatsApp Messenger on the same phone, but each app must have its own unique phone number. This way, you can keep your personal and professional conversations separate.
- WhatsApp Web: You can access your WhatsApp Business account from your computer’s browser. This allows you to respond to your customers more efficiently and comfortably.
How to Download and Set Up WhatsApp Business for Your Company
If you are a small business owner and want to use the WhatsApp Business App, here are the steps to download and set up it for your company:
Downloading the WhatsApp Business App
To download the WhatsApp Business App, follow these steps:
- Go to the Google Play Store on your Android device and search for WhatsApp Business.
- Tap on the app and then tap on Install. Wait for the app to download and install on your device.
- Enter your phone number and verify it with a code sent to you via SMS or a phone call.
- Restore your chat history from a backup if you have one. Otherwise, tap on Skip.
- Enter your business name and choose a category that best describes your business. Tap on Next.
Creating a Business Profile and Catalog
To create a business profile and catalog for your business, follow these steps:
- Tap on the Menu button (three dots) on the top right corner of the app and then tap on Settings.
- Tap on Business Settings and then tap on Profile.
- Fill in the details of your business, such as your logo or image, website URL, address, contact information, and description. Tap on Save when you are done.
- Tap on Catalog and then tap on Add Product or Service. You can add up to 500 products or services to your catalog.
- Enter the name, price, description, and image of your product or service. You can also add a link to your website or other platforms where customers can buy or learn more about it. Tap on Save when you are done.
- Repeat steps 4 and 5 for each product or service you want to add to your catalog.
Using Messaging Tools and Automation
To use messaging tools and automation for your business, follow these steps:
- Tap on the Menu button (three dots) on the top right corner of the app and then tap on Settings.
- Tap on Business Settings and then tap on Messaging Tools.
- You can set up away messages, greeting messages, and quick replies from this menu. To set up an away message, tap on Away Message and then toggle it on. You can customize the message, the schedule, and the recipients of the message. Tap on Save when you are done.
- To set up a greeting message, tap on Greeting Message and then toggle it on. You can customize the message and the recipients of the message. Tap on Save when you are done.
- To set up quick replies, tap on Quick Replies and then tap on Add (+). You can enter a shortcut, a message, and an optional keyword for each quick reply. Tap on Save when you are done. To use a quick reply, type / followed by the shortcut in any chat.
How to Use WhatsApp Business to Engage with Your Customers and Grow Your Business
Now that you have downloaded and set up WhatsApp Business for your company, you can start using it to engage with your customers and grow your business. Here are some tips on how to do that:
Reaching Out to Customers with Business Initiated Messages
You can use WhatsApp Business to send messages to your customers that are relevant, timely, and useful. For example, you can send them notifications about their orders, confirmations of their payments, reminders of their appointments, updates about your products or services, offers or discounts, surveys or feedback requests, and more.
To send business initiated messages, you need to use the WhatsApp Business Platform through an official business solution provider. You also need to obtain consent from your customers before sending them any messages. You can do this by asking them to opt-in through your website, app, email, SMS, or other channels. You can also use a pre-filled message template that asks them to opt-in when they first contact you through WhatsApp.
Responding to Customer Initiated Messages
You can also use WhatsApp Business to respond to messages that your customers initiate. For example, they may contact you to ask questions about your products or services, request support or assistance, provide feedback or suggestions, make bookings or reservations, place orders or make payments, and more.
To respond to customer initiated messages, you can use either the WhatsApp Business App or the WhatsApp Business Platform. You can use the app to manually reply to your customers or use the platform to automate your responses with chatbots or other software solutions. You can also use the messaging tools and automation that we discussed earlier to make your communication more efficient and effective.
Sending Feature-Rich Communications
One of the advantages of using WhatsApp Business is that you can send feature-rich communications to your customers. This means that you can use more than just text to communicate with them. You can also use images, videos, audio, documents, stickers, emojis, and more to make your messages more engaging and expressive.
You can also use the catalog feature to showcase your products or services to your customers right there in the app. You can send them a link to your catalog or a specific product or service from your catalog. They can then view the details, images, and prices of your products or services and easily place an order or make a payment through WhatsApp.
Conclusion and FAQs
WhatsApp Business is a tool that can help you have a professional presence on WhatsApp, communicate more efficiently with your customers, and grow your business. It offers many features and benefits that can help you improve visibility, automate communication, and keep your workflow organized. You can use WhatsApp Business App for small businesses or WhatsApp Business Platform for medium to large businesses. You can also use WhatsApp Business to send business initiated messages, respond to customer initiated messages, and send feature-rich communications.
If you are a business owner who wants to leverage the power of WhatsApp for your business, you should download WhatsApp Business today and start engaging with your customers and driving business outcomes.
Here are some frequently asked questions about WhatsApp Business:
- Is WhatsApp Business free?
Yes, WhatsApp Business App is free to download and use for small businesses. However, you may incur charges for data usage or phone calls depending on your carrier plan. WhatsApp Business Platform is also free to use for sending and receiving messages within 24 hours of the last customer interaction. However, you may be charged a fee for sending messages outside of this window or for using third-party services or integrations.
- Can I use my personal WhatsApp account for business?
- Can I have multiple WhatsApp Business accounts?
Yes, you can have multiple WhatsApp Business accounts if you have multiple businesses or brands. However, each account must have its own unique phone number and device. You cannot use the same phone number or device for more than one account.
- How can I migrate my chat history from WhatsApp Messenger to WhatsApp Business?
You can migrate your chat history from WhatsApp Messenger to WhatsApp Business if you are using the same phone number and device for both apps. To do this, follow these steps:
- Back up your chat history on WhatsApp Messenger by going to Settings > Chats > Chat Backup > Back Up.
- Download and install WhatsApp Business on the same device.
- Verify your phone number on WhatsApp Business and restore your chat history from the backup.
- How can I contact WhatsApp Business support?
You can contact WhatsApp Business support by going to Settings > Help > Contact Us on the app. You can also visit the official website or the help center for more information and resources.