In case you haven’t yet figured it out, I am not like most people. The vast majority of us tend to stick to what is familiar and comfortable. Most major brands count on this single fact for much of their success. The recent ‘I am a PC!’ campaign by Microsoft as a response for the …
“Common sense always speaks too late. Common sense is the guy who tells you you ought to have had your brakes relined last week before you smashed a front end this week. Common sense is the Monday morning quarterback who could have won the ball game if he had been on the team. But he …
